Module 6: Product Development: Are You Market Ready?

Less than one week

8:30am-5pm.

$50

Text(s): Included in tuition cost

agricultural producers

Other

Workshops

Module 6 is designed to ensure that those with new ideas or in the throes of developing or repositioning products or services know the steps to market readiness. Participants will: 1. Evaluate their current position in the overall product development process 2. Review project development requirements and product and market readiness checklists 3. Review typical trade arrangements and the requirements of brokers, distributors, retailers and food service suppliers 4. Learn how to maintain success and avoid failure in trade relationships 5. Learn practicalities of getting products on and off the shelf 6. Review case studies of merchandising strategies, principles and practices 7. Learn survival tactics for the fast moving world of consumer goods

Daytime
Seasonal

March 2, 2010. Saskatoon.

General

Business Planning, Strategy and Structure
Financial Management (includes production economics)
Marketing (includes value added)

Participants will have to have business objectives and realistic goals in regards to where they want to place their product in retail and learning about what is required when dealing with retail. All products will have to have appropriate price, placement and an understanding of how to use promotion to get their product purchased in retail. Elements of production economics will have to be understood and followed for the product to be produced and sold accordingly.

English

(306) 975-6847
Visit the program Web site
Leslie Dirkson