207 - 116 Research Drive
Saskatoon SK S7N 3R3
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Duration:
8:30am-5pm.
Cost:
Text(s): Included in tuition cost
Target Audience:
agricultural producers
Recognition Provided:
Method of Instruction:
Module 6 is designed to ensure that those with new ideas or in the throes of developing or repositioning products or services know the steps to market readiness. Participants will: 1. Evaluate their current position in the overall product development process 2. Review project development requirements and product and market readiness checklists 3. Review typical trade arrangements and the requirements of brokers, distributors, retailers and food service suppliers 4. Learn how to maintain success and avoid failure in trade relationships 5. Learn practicalities of getting products on and off the shelf 6. Review case studies of merchandising strategies, principles and practices 7. Learn survival tactics for the fast moving world of consumer goods
Availability of Program:
À certaines périodes de l'année (selon la saison)
March 2, 2010. Saskatoon.
Agriculture Business:
Subject of Training:
Gestion financière (incluant économie de production)
Marketing (incluant valeur ajoutée)
Participants will have to have business objectives and realistic goals in regards to where they want to place their product in retail and learning about what is required when dealing with retail. All products will have to have appropriate price, placement and an understanding of how to use promotion to get their product purchased in retail. Elements of production economics will have to be understood and followed for the product to be produced and sold accordingly.
Language of Instruction:
For program information contact:
Last Updated: 2014-03-19