Marketing Strategies

December 5-9

Travelodge Hotel

106 Circle Drive W.

Saskatoon, Sask.

Dec. 5, 2011

Introduction to Course - .5 hours

Study of Fundamental Analysis - 3 hours

How fundamental analysis is gathered and how good market decisions can formulate a marketing plan

Basis understanding - 3 hours

All pricing decisions, whether future or cash contracts entail basis and one must understand how basis is part of these contracts.

Dec. 6, 2011

Technical Analysis - 3.5 hours

Understanding how technical analysis can assist one in pinpointing market direction and help in making pricing decisions

Understanding chart patters - 4 hours

Understanding chart patterns and what they mean to price direction

Dec 7, 2011

Understanding Future Markets - 3.5 hours

Understanding how futures markets operate and then developing strategies to use them in marketing decisions.

Understanding Options - 4 hours

Options tend to be the least used and understood pricing tool and one needs to understand them to feel comfortable in corporating them in ones marketing plan.

Dec 8, 2011

Finding and using a commodity broker - 2 hours

Using futures and options require using a commodity broker and one needs to understand the borders of using a professional broker.

Cash conracts - 3.5 hours

Every cash marketing move requires a contract, whether issued by an elevator, CWB or a specialty company.  Mose of us sign these contracts without due diligence and one needs to understand their terms and conditions.

Equity Fund Markets - 2 hours

This is a new concept in marketing which allows a farm manager to price protect a basket of commodities instead of one commodity.  This concept is new but has huge potential to farm managers.

Dece 9, 2011

Marketing Grain in an open market system - 4 hours

As of 2012 grain marketing in western Canada is about to change with the opportunity to market grain outside of the CWB.  These changes are both exciting and scary to grain producers and one needs to understand what lies ahead.

Developing a marketing plan - 3.5 hours

Allowing a producer to incorporate all the information available and to apply this information to see how if fits with their own personal operation.  One will then be able to determine breakeven prices and incorporate these into ones own personal marketing plan.

Wrap-up and awarding of course completion - .5 hours

Cost of course covers tuition and manuals.

It is our goal to offer this course to both starting producers and experienced producers.  Most operations today are a combination of experienced and starting producers and this course would bring the education barrier closer.

Upon completion each individual will receive a Certificate of Completion.

The course will be held in a classroom style where interaction between the course provider and participants can take place. 

Various teaching aids will be used throughtout this course, such as using the Internet, spreadsheets and charting programs.

Course material will be supplied using a computer data display plus written handouts will be supplied to participants.

This course will be held on a seasonal basis in the fall.

The goal of this marketing course is to allow producers to gather information on grain marketing and to have them apply these tools to their operations.  Subjects covered are hands-on and are directly related to business done in their operations on a daily basis.

Subjects covered in this course will be provided by industry leading personnel.