Marketing (120)

CRN: 03-947                                                      January 11 - April 18, 2012                                Wednesdays 7-10pm                                          Room 147                                                     Location: Saskatoon

45 hours/15 weeks

Additional costs: books and material range from $120 - $150.

You will discover the dynamic field of marketing.  You will explore what marketing is, how it works and the effect it can have on consumers and on society.  At the end of the course, you should have a strong sense of how to market yourself, your skills, your ideas, as well as more traditional products and services.  Marketing concepts you will learn include: the strategic marketing planning process, segmentation, positioning, forecasting, consumer behaviour and the marketing mix.